Overview
This project presents the complete brand identity for Easterly Air Tech, a mobile, family-run start-up that specializes in air systems and improving air quality for homes and businesses. The goal was to develop a clean, trustworthy, and professional visual identity that reflects their commitment to breathable, high-quality environments and friendly, reliable service.
This project presents the complete brand identity for Easterly Air Tech, a mobile, family-run start-up that specializes in air systems and improving air quality for homes and businesses. The goal was to develop a clean, trustworthy, and professional visual identity that reflects their commitment to breathable, high-quality environments and friendly, reliable service.
Logo Design
The logo was designed to embody the essence of clean air and movement. Building on brand purpose and authenticity, I created a dynamic, unique design that conveys integrity. The color palette draws from cool, airy tones that evoke freshness, cleanliness, and environmental responsibility.
The logo was designed to embody the essence of clean air and movement. Building on brand purpose and authenticity, I created a dynamic, unique design that conveys integrity. The color palette draws from cool, airy tones that evoke freshness, cleanliness, and environmental responsibility.
Brand Guidelines
A comprehensive set of brand guidelines was developed to ensure visual consistency across all platforms. This includes rules for logo usage, color codes, typography, spacing, and applications.
A comprehensive set of brand guidelines was developed to ensure visual consistency across all platforms. This includes rules for logo usage, color codes, typography, spacing, and applications.
Results
The final brand identity equips Easterly Air Tech with a clear and consistent visual system that supports brand recognition, customer trust, and professional growth across both physical and digital platforms.
The final brand identity equips Easterly Air Tech with a clear and consistent visual system that supports brand recognition, customer trust, and professional growth across both physical and digital platforms.
Thank you!